SEARCHING FOR UNSATISFIED CUSTOMER
the logical response is to focus on existing products and services that are of low-risk factor which relate to a safer bet, as for upcoming managers, a conservative strategy may be a really easy way to be accepted into the realm of leaders, the future growth opportunity lost while averting from risk will be a choice between innovation from internal entrepreneurial gust and rejecting competition from unsatisfied customer, the fear of being blamed for really bad user experience as a brick wall is not the reason to sell as gradual refurbishing of products tend to drag on for 3 quarters of the products life, the search for the definitive question is as follows, why is your product constantly rated average by more than 43.52% of returning customers?

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